Work in Progress
Social media during the COVID-era can be tricky, but also potentially game-changing for organizations struggling to reach their audiences. A case study: With a collaboration with Fruitful, we were able to close an impossible enrollment gap at two private high schools founded by Opportunity Education — Quest Forward Academies in Omaha, NE and Santa Rosa, CA — during a difficult time for parents and also for recruiters of private, tuition-seeking high schools. Unable to safely conduct in-person video shoots, and with the clock ticking, we recorded video content during Zoom calls and remotely directed smartphone and laptop selfie video, and posted them as Facebook and Instagram ads with strong calls to action. Watch this page in coming days for a look at this campaign.
In the meantime, below are post graphics spanning related Opportunity Education brands, leveraging motion and color to attract attention in a crowded social media space. Much more coming soon.