Like so many other start-ups, Switch to Solar's visual identity was whatever would get them by in the short term while they focused on building a successful business. I worked closely with the owners to get to the core of their value proposition, aesthetic inclinations, and the character of their business, and created an identity and website design that is bright, approachable, and conveyed their worry-free approach to customers considering switching to solar energy.

Designed & Developed at TerpSys
Information Architect: Wendy Stengel